Everewear
By making sustainable fashion more accessible,
people can choose used over new!
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✴ Project Overview
Everewear is an AI-powered shopping platform that helps people find the secondhand clothes they love in minutes instead of hours. The way it works is a user goes to our website, fills out a quick style profile, and then gets to shop from their most relevant recommendations to their style, size, and budget. Their recommendations get more accurate as they shop and all orders are fulfilled by our resale partners. Everewear’s mission is to keep as many clothes out of landfills as possible by making it easier for people to find the secondhand clothes they love. By making sustainable fashion more accessible, we are encouraging people to choose used over new. Everewear is also female and LGBTQ+ founded with the mission of creating an authentically inclusive and sustainable company. Everewear plans to launch with Goodwill with a waitlist of over 1,000 users by the end of May 2024.
✴ My Role
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Capstone Project
Sustainable Fashion
9 months
Figma, HTML, CSS, PHP, MySQL
Web Development, UX Design
Web Developer, UX Design
✴ Problem Statement
❓ Problem
88% of consumers still prefer shopping for fast fashion clothing items, due to time, easy access, and more retail stores available
💡 Solution
Our solution was to create an accessible and convenient second-hand clothing marketplace, powered by a secondhand clothing API, to increase the growth and foster a positive image of second-hand shopping.
✴ Research
70.3% of respondents are deterred from thrifting because they don't have time or it is not easily accessible to them
24.8% of respondents said that their closet has 30% of thrift-shopped items
✴ Our Pace
In the spring semester, we tried to complete at least two epics in each sprint. Below is what we planned to complete versus when the feature was actually completed.
However, some features took longer than others so our team had to adjust accordingly.
✴ Integration
Originally, our team was glad that we discovered this because the style quiz is one of the most important aspects of our website. The style quiz answers directly feed to their personalized shopping page. If users do not take the style quiz, they will still be able to shop for all items available, but they will not be able to personalize their feed which is the point of the website. It would allow users to hopefully have a better user experience and want to recommend Everewear to a friend. To fix this, we added "Quiz" to the navigation so that users would be able to find it right there at the top of any page.
We found after taking the style quiz many times for testing purposes that some shop feeds would end up being short. For example, a feed ended up being only four items because the user selected sizes and preferences on the style quiz that didn't match up with a lot of products on the Poshmark API. Only having four items(or a smaller number of items) appear on a user's shop feed would not allow that user to have a good experience interacting with our website. As a team, we tried to brainstorm ways that users could still have access to their personalized items based on their quiz preferences and all of the other items that we could pull from the API. While we still kept the personalized results page, we also created a shop all items page where every item is located. That way, if a user's shop feed is short or they just want to browse all items, they will be able to do so.
